The reason i decided to write this analysis are twofold one, i think there is an enormous amount of misinformation as it relates to ebook data. Online book sales australia industry research reports. Looking at the canadian and australian markets, amazons market share is already shrinking compared to the us and uk. Amazon finally launched in australia and other retailers. The australian share market for beginners book is a guide for new investors who want to start trading in the australian shares. The global ebook market is highly fragmented with many independent authors and publishers. Conventional wisdom says that amazon has 65% of the us ebook market. Ebook reader market report offers accurate regionwise market projections and forecasts, market share, size, segmentwise analysis, regulatory framework assessment, opportunities. Stay on top of the changing australian and global markets with our market summary page. Includes the necessary information to perform swot, pest and steer analysis. Kobo boasts that they have 20% of world ereader market. Ebooks share of the eu book market, 2011 and 2016 image federation of european publishers 2017 report as is experienced everywhere impacted by online retail, the lack of precise. Books market size, share, analysis global industry.
Both formats were up by a couple of percentage points from 2016. Introduction over recent years the australian book industry has undergone radical change as a result of developments in information and communications technologies, particularly the growth of the internet and the advent of ebooks. Similar to other englishlanguage markets, ebook sales. Amazon has an even bigger share of the ebook market than. The books market based on product type is bifurcated into trade and other. Amazons kdp, apples ibooks author and smashwords inc. Ebook market global industry analysis, size, share. Ebook market global ebook industry size, share, growth, analysis, research and forecast report, 2014 to 2024 ebook market global ebook market size was valued at usd 15. It is estimated that ebook sales make up around 1520% of the market in australia. Industry statistics are available in these ibisworld australia market research. The companies holding the largest market share in the online book sales in australia industry include booktopia. Traditional publishing ebook sales dropped 10% in 2017. Amazon finally launched in australia and other retailers immediately rallied. Cddvd formats maintained a 15% share in 2017 after increasing.
Something tells me that kobo knows that their ebook market share is probably significantly under that 20% ereader share. While never highly profitable in australia, this segment has been underwritten by. After 5 per cent growth in 2009, australian book sales contracted slightly. Most of the genres such as fiction, nonfiction, literature, young children are. Ebooks and the australian publishing industry meanjin.
The 2017 global ebook report is available at a price of 20 here. Its possible from the figures i see that the current ebook market is some 5 per. Ebook market global ebook industry size, share, growth, analysis, research and forecast report, 2014 to 2024 ebook market. As of august 2018, amazons kindle ereader had an 83. Not surprisingly, rakuten kobo has almost 25% of the canadian market, with 14. The company burst onto the scene in 2009 in toronto, canada. Similar to other englishlanguage markets, ebook sales appear to have plateaued in recent yearsat least within traditional trade publishing. Ebook market share 2019 ebooks make up 18% of total book sales. Apple is second in market share for ebooks behind amazon. This analysis was written late 2019, for use in projecting your 2020 plans. This trend is supporting the growth of ebook market in these. In february of 2017, author earnings released extensive research results on ebook and print books sales in the five major english speaking countries.
Book publishing in australia market research report. The companies holding the largest market share in the online book sales in australia industry include booktopia group limited. While ebook sales had plateaued, bohme said it was important to remember that the figures were still higher than they were five years ago, holding a 25% share in 2016, compared with. Provides market size information to assist with planning and strategic decisions.
But some some analysts caution against reliance on the aap stats, citing the emergence of a rapidlygrowing independent ebook. Readers are burnt out on ebooks and amazon cant rekindle the magic. Global ereader unit sales by year units sold 2015 20,200,000 2014 25,300,000 20 33,900,000 2012 40,000,000 2011 37,900,000 2010 10,400,000 ereader market share market share. It is estimated that ebook sales make up around 1520% of the market in australia, although this can vary greatly between genres. The ebook market is the fastest growing market in global book publishing industry,which is expected to show a substantial growth in cagr, from 2014 to 2020. Nielsens numbers across 20122015 revealed that as the big five publishers ebook market share fell 12%, small publishers and selfpublished authors market share. In august 2019, the american association of publishers, which represents mostly traditional book publishers, reported that, among their members, ebook sales accounted for 14. During 2018, publishdrive also added dangdang to our distribution network, allowing indie authors to reach the rapidly growing chinese ebook market.
Book sales boom but authors report shrinking incomes. For the past few years the australian retail book market has been posting. Kobo owns about 20% of the worldwide ebook market, behind only amazon, and is the leading ebook. It is estimated that ebooks make up around 1520% of the market in australia, although this can vary greatly between genres. Authorearnings after the legal blow, apples digitalservices work focused more on apple music, app store sales, and. Often has lower prices compared to other ebook retailers is the primary reason.
Amazon has an even bigger share of the ebook market than we thought author earnings report. Kobo is the second largest ereader and ebook retailer in the world. Eu set to allow lower vat on ebooks 28 september 2018 the financial times. They quickly took over the canadian market and started to. The book aims at creating enough understanding of the stock market to help. For the fourth year in a row, the australian retail book market has.
The industry includes online sales of print books and ebooks. Ebooks market share at 22%, amazon has 27% by jim milliot nov 05, 2012 ebooks accounted for 22% of all book spending in the second quarter of 2012, only a one percentage point gain from the. Amazons control over ebook sales data should upset. Again, we can see that a large portion of the ebook market includes nonamazon retailers. An ebook is the digital or electronic version of a book and can be read on various. Ebook market size, share, analysis, 20142024 industry. The global ebooks market is largely dominated by countries like the united states, canada, japan, china, and the united kingdom. Australian book publishers in the global industry secure logo. Oct 17, 2019 the expresswire global ebook readers industry research report studies latest ebook readers aspects market size, share, trends, industry summary and ebook readers growth.
Npd pubtrack digital tracks ebook sales but because it is a publisher data share model, the data does not include selfpublished ebooks, writes npds allison risbridger by email. Why does the amazon books store dominate the book market. Dive deeper with our rich data, rate tables and tools. These figures do not include ebooks and audiobooks, as their sales arent tracked in australia in any reliable way. The history of kobo and how they changed the ereader market.
Take one look at the apple ibooks store, and try to find any real reader feedback. An ebook is the digital or electronic version of a book and can be read on various devices such as specific ereaders e. When looking at amazon market share data in 2018, the numbers stayed the same. Data was not yet available as to how the walmart deal had begun to affect market share. The industry includes online sales of print books and ebooks by participants that are pure online retailers and those that also have a bricksandmortar presence. The australian retail book market posted marginal growth in 2015, making it the second year in a row that sales have grown by singledigit figures after a period of decline. For the fifth year in a row now, the australian book market posted marginal. Ebook readers market share, size 2019 emerging rapidly. Amazon is the dominant player in the ebook market here, followed by kobo, which has partnered with collins. For several years now, we have seen the rise of ebooks and online print book sales in the us, followed by the uk, canada, australia and a few other markets. North america held the highest market share of 58% in the global ebooks market in 2017, out of which the united states recorded the highest market revenue in 2017.
How to find the right international markets for your book. Conference that selfpublished books made up 22 percent of ebook sales in 2015. One stock is an australian internet darling with a rock solid reputation and an exciting new business line that promises years or. Amazon australia grows revenue more than 1500% but remains. However, the market for printed books is declining with the digitization of books and its easy availability and exchange over the internet. Prior to amazon entering the australian market, many experts predicted. Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain. The book aims at creating enough understanding of the stock market to help you make your first trade.
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